Sustainable Beauty

You can have great hair and take care of our planet, too. Let us show you how.

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"It's Just Hair"

(and we reeeaaaallly want you to love yours )

Essential Haircare

Essential Haircare

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
OI

OI

Oi is an award-winning collection infused with Roucou oil. Suitable for all hair types, OI products give extraordinary shine and softness. 
More Inside Collection

More Inside

More Inside is for styling hair

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