Wanna see something spooky? Check out our gallery below to see some of our past experimental haircuts. The most frightening thing is that each of us thought we looked pretty cool at the time (especially and most deservingly, James). And while we cringe a little at each look, it should be no surprise that we like to get weird with hair. And really, you're all lucky we tested the worst on ourselves.
The First Ward is always up to something. Stay up to date with news from our blog, including local Tulsa highlights, hair tips, and tales from our #tfwadventures.
Truth be told, Krystle going platinum blonde the same day as the Total Eclipse was a Total Coincidence. But we saw those stars aligning and couldn't deny the cosmic fate of this epic transformation. There was a slight possibility that this whole thing could turn Krystle into a superhero, so we had to shoot for the moon.
Solar phenomena aside, we thought this would also be a good time to talk about the blonde ambition that is sweeping the nation. Everybody's trying to be a Targaryen, but do you have what it takes? You may just be crazy enough. Before you decide to take the platinum plunge, take a step back and read through our most frequently-asked questions about going blonde.
What is the best case scenario for going blonde?
Virgin, uncolored, untreated hair about the collar bone. Even a client with ideal hair won’t get there in one go. Best case is really just someone willing to put in the time.
What is the worst case scenario (i.e. basically impossible)?
Ultra-long hair that’s been colored multiple times and doesn’t want to lose any length. Especially with dark or red dye. Even if you haven’t colored your hair in a long time, it’s still in the hair and can affect the process.
Do different types of hair bleach differently?
Yes. It depends on hair texture, type, and background. Course hair is the most difficult.
How much time should a client expect for the total process?
8-9 hours if you want to be truly platinum and have the time to knock it out in one day. Usually that’s broken into multiple days, with a toner in between appointments so you're not walking around with baby chicken hair.
How does the process (specifically bleach and toner) work?
Bleaching exposes your natural underlying pigment, typically something very yellow. Toner counteracts that and brings cooler tones into your hair. Bleach doesn’t fade, but the toner will fade in a matter of weeks. However, with the right home maintenance, you can keep your hair from looking too warm until your next appointment.
How will this be priced?
With something like this, we charge by the hour not the process. Our stylists charge $80-100/hr.
How should the client prepare their hair before their appointment?
Do not show up with freshly-washed hair. The process of shampooing is abrasive, and bleach irritates the scalp enough already. Take some Advil if you have a low pain tolerance. Also, fun fact: the more stressed-out you are, the more likely your scalp will feel irritated (lots of blood pumping through your system). So take it easy, bring a good book, and have a glass of wine on us - but not if you have taken ibuprofen. Dr. James's orders.
Should a client expect to cut off a decent amount of hair due to damage?
Not necessarily, but being open to cutting is advisable. We do our best to preserve the condition of your hair, but sometimes that requires scissors.
How will their hair change in texture?
The hair starts to feel a little spongy. It gets rough and dry and loses some vitality. Bleach can make straight hair turn wavy and wavy hair turn straight, but it’ll be fuzzier regardless. Some clients with fine hair love getting a little extra body.
How will that affect styling + washing?
Your hair will take longer to dry. You’ll want to baby it. Expect your dry time to take quite a bit longer.
How often should a fresh blonde wash their hair?
Depends on your hair, but less often than they did before the process. The more you wash it, the more your tone will fade.
What products do you suggest for ideal maintenance?
Davines Alchemic Silver conditioner (to keep the yellow from creeping in). Nourishing Shampoo + Vegetarian Miracle Conditioner. Olaplex treatment.
Once desired color is achieved, when should a client schedule their follow-up appointments? Why is that?
If you are serious about maintaining super platinum, come in every 3-5 weeks. Even if you like a dark rooty look, it can create extra steps but requires the same amount of time.
What will a follow-up appointment consist of and how long will it last?
Depending on how dark your hair is and how frequently you come in, the process could be a simple root-touch up and toner. Certain circumstances may require a full double-process again. This would be less than the first appointment, but still 3-5 hours.
If you have more questions, don't hesitate to contact us. Each head of hair is different from the next, so schedule a consultation and talk it out with your stylist. Come with some ideas, but an open mind. Be realistic with reference photos - those Michelle Williams Louis Vuitton ads are heavily filtered. But by the power vested in TFW, we believe there's a blonde out there for everyone.
In case you need a second opinion, here are some great articles about the big, blonde truth:
Into The Gloss: My Double Process
Cosmopolitan: What It's Really Like to Go Platinum
Here's How to Go Platinum Blonde Without Destroying Your Hair
Each year we see a lot of trends come and go, which always begs the question: What do we want to see in the world of hair? In a word, MORE. Whatever your hair does naturally, we want to take it to the next level. Let your curls go wild. Give those stick-straight locks the sharpest blunt cut. We're talking strong shapes and textures amplified all the way to 11. We want to make our clients feel powerful and romantic at the same time, all in the most effortless way. It's probably better if we just show you, so check out the Pinterest board we made HERE.
or How to Pick a Good Hair Inspiration Photo
Note: The following advice does not pertain to anyone with a daily hair/makeup team or unlimited access to wigs. For everyone else, we thought we'd help you find the best visual aids for your indescribable dream hair.
1. Avoid Filtered/Photoshopped Images
Obviously, our first priority is making your every wish come true. If you're happy, we're happy. But every once in awhile, we encounter a photo of a hair color that is only achieved by a computer. This happens most often when searching for rainbow colors or a good ashy gray. Keep an eye out for photos with an unnaturally warm or cool hint to them or too much saturation.
2. Find Images with Your Texture + Density
It's true that hair can have a mind of its own, but we can work with that. If you're looking for color, pay more attention to the texture of your hair (coarse hair is generally harder to lighten). A haircut, however, is determined more by the density of your hair (thick vs. thin). There's a reason why your bangs don't look like Alexa Chung's. If you do find a celebrity that shares your hair type, take a look at all the variations they've tested as potential options for yourself.
3. Red Carpet vs. Everyday
Fact: People look damn good on the red carpet. It's a great source for styling ideas, but not so much for cuts and color. With the makeup, ballgowns, and a fresh gloss on their hair, it's just not how most people spend their days (if it is, more power to ya). When you see a photo from a major event, try to find that celebrity on their day off. The paparazzi will tell you the truth, at least when it comes to hair.
And as always, our favorite thing to do is just talk it out (seriously, we really love to talk about hair). If you have your mind set on a style, we want to make it happen in a way that works best for you. In the meantime, check out our Pinterest for ideas if you're in the mood for a change.
That's all for now. Cheers!
- The First Ward Brain Trust
It's May! Like, whoa!
Spring is blowing by and we are barely hanging on for the ride. Deepak Chopra once told us all about abundance and energy and stuff. These last few months have been so packed we can put down our self help books and just get to work.
Anyway, this month we tell you about our makeover party, an awesome class by Amy Farid and that we finally jumped on the Pinterest bandwagon.
Amy Farid Blew Our Minds
Last Monday our newest bff, Amy Farid, came by the salon to teach us a thang or two about styling. Amy is responsible for creating looks for Free People, Hood By Air, countless fashion mags, etc. When she's not flying around the world to style beauties on the beach, Amy also works at Suite Caroline in SoHo.
Amy spent a very long day showing us exactly how to achieve certain runway looks and generally improved our understanding of what it takes to achieve those editorial styles. Her generosity and patience were equally as inspiring as the talent she exhibits behind the chair. Seriously, this was a once in a lifetime opportunity to learn from someone who actually does the work that we admire from afar and we are super grateful she came to The First Ward to share with us.
We've learned that these styling muscles need to be nourished and excercised consistently. Call or email us if you'd let us practice our crokinole curl sets on you.
Check out a few finished looks that we we created with Amy:
What began as a stir-crazy day in January transformed into a full fledged event at the beginning of April. We had seven deserving women come to the salon on a Sunday and, with the help of some friends, created an awesome day for them.
We'll be posting more photos, along with the stories that made us choose these ladies on our Instagram account. If you don't already, follow us @thefirstward.
Huge thanks to everyone who helped us make magic -
Spa Southern Hills brought an impressive setup and pampered all of the girls with foot and hand massages while their color was processing.
Chimera catered in a delicious off-menu lunch for everyone involved in the event. They were so quick and helpful that I never even saw Rob to thank him. So, thanks Rob.
Vintage 1740 provided the oh-so-important champagne. Always a key ingredient when trying to talk some ladies into letting us completely chopping their hair.
This Land Press donated a killer tote bag and free subscription to their new Quarterly Mag for the makeover recipients.
Our product distributor, Modern Salon Services, helped load those totes with Davines shampoo, conditioner, and product to maintain those fresh 'dos at home.
Sara Westover heard what we were doing and volunteered to create a special painting for each person. What an awesome final touch.
Last, but not least, Cheyenne Butcher was on-site all day working hard to photograph all the goings on.
Oh, hey! We're on Pinterest!
Cheyenne has been pinning her brains out for the last few weeks and we are happy to announce our Pinterest account is up and running. She has tons of rad boards going already, with more in the works. Now you can see what we're talking about before we start working on your new looks.
See what she has been up to at: www.pinterest.com/thefirstward
Girls Just Wanna Have Fun
Look, we are going to bust our asses during the holidays (actually, most of the year), so we are taking a few Saturdays off this summer to play, or just be lazy. Whatever we decide to do with our time off, we swear you'll have better hair because of it. We will be closed the following Saturdays:
Thanks for understanding, we will see you at the park or something.