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Yelp! In the Name of Love

The First Ward / Yelp / Sarah Morgan Interview 2016

Maybe we're biased, but we think our clients are the nicest people we know. Everyday we are spoiled with great conversation, business ideas, and the chance to just hang out with whomever is sitting in our chairs. Fortunately for us, many of you have proved that the love is mutual via online reviews. And while we wish we could give every reviewer five stars and seven minutes in heaven, we have to first and foremost thank Sarah Morgan, a.k.a. the woman who introduced Tulsa to Yelp.

The First Ward / Yelp Tulsa / Sarah Morgan Interview 2016

For those who don't know, Yelp is a user-based local business review and social networking website. Sarah is Yelp Tulsa's Community Manager and the #1 cheerleader for all things Tulsa.  As a small business, we weren't sure how we could use the site to our advantage until Sarah showed us the light. In our opening year, Sarah hosted a Yelp Elite party to help promote the salon, and this year nominated The First Ward to represent Tulsa at a national conference. Now, we are officially convinced that Yelp is an incredibly useful tool for building the business of your dreams. Thanks, Sarah!

Though she has helped the salon tremendously, our appreciation for Sarah Morgan is not strictly professional. Sarah's infectious personality is welcome any day at The First Ward. She always comes armed with theatrical life updates and announcements, often in the form of family dance videos and photos of baby Forrester in costume (tip: you probably want to get on her Christmas card mailing list). The more you get to know her, the more you realize Sarah is absolutely the best person for her job. That's why, without further ado, we decided to ask her a couple questions and have our cutest interview to date. 


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1. Congratulations on being named one of Tulsa's Top 40 under 40 in 2016. Most Tulsans know you from Yelp, but your involvement with the community started long before that. What's your story?

Shuuucks you guys! Thanks! I feel like there are 4,000 people deserving of the award.

I grew up(ish) as the spawn of an Air Force family so I bopped around a lot before landing around San Antonio for high school. On a leap of faith, with no friends or family in Oklahoma, I decided to go to OU for undergrad. There’s so much opportunity to get involved in Oklahoma and it just felt exciting. After graduating I stayed in Norman / worked in OKC for a couple of years then got married to a bodacious dude who was going to more school in Tulsa, so that’s how we landed here 5 years ago – again, not knowing a soul.

Tulsa has served up a whole lotta life in such a short time. I’ve been challenged and grown with varied experiences which led me to what I’ll call my ‘career’ of starting the Yelp Tulsa community three years ago. How did it start? Well, at one of my Tulsa jobs at the Jazz Hall of Fame there was a pop-up Buffalo Lounge venue (through the Oklahoma Film & Music office) where I met some of my best friends and mentors. I stalked and followed to help them with their SXSW showcases for a few years and poof: my world was forever better.

The First Ward / Yelp / Sarah Morgan Interview 2016

2. Yelp gives a voice to small, hard-working businesses, and we have benefited greatly from having this platform available in Tulsa. Why do you think Yelp is so important for our community?

Golly, I could gush over the Yelp Tulsa community for a long time. There are so many different ways to use Yelp. Yelpers can gush about everything on the site – from spas, dog groomers, restaurants, rad events like Tulsa Tough & Oktoberfest to their apartment complexes. And of course, business owners can join the conversation through their free business tools over at biz.yelp.com.

Having this platform is so important for Yelpers and businesses alike. Going into a city and being able to pull up the app and know what the locals know in an instant makes life so much more fun wherever you are! Everyone should also check out yelp.com/elite. This community of solid active Yelpers get access to exclusive events to learn more about businesses in the city they love! Check out this turbo-rad event...

Yelp Tulsa also nominated The First Ward to rep at Yelp HQ in San Francisco last fall for being a bad-ass biz at Yelp’s Coast to Coast Summit and Jessica Bond made Tulsa look 5-star sexy.

3. You have a front-row seat to what's new in Tulsa. What trends have you noticed and what do you think is here to stay? 

I’m totally not just saying this because I’m talking to you guys… but mad hot sauce in Tulsa’s bag kind of swag style thanks to YOU GUYSSS! The First Ward keeps me out of my mom jeans (or tells me when to put them on). Also, Yelpers are into all of the ways Tulsa is making workouts fun and more of an experience! From glow ride cycle classes to rooftop and aerial yoga to trampoline parks – Yelpers are getting fit!

4. Your husband Colin is also a client of ours, and you two have one of our favorite love stories. Can you remind us how you met? 

I am head over heels and all the heart eye emojis freaking in-love with Colin Morgan. Obviously, I’m pretty openly awkward so bear with me on this one…

Open scene: Sarah: Hi Colin! Nice to meat you. Oh, you’re playing Wii bowling? That’s cool. I
(accidentally) broke my mom’s 5 pound dog’s jaw once when I was playing that.
Close scene.

Open scene: (Sarah is making mixed tapes with a mutual friend/roommate of Colin’s – Mark. Another roommate is banging on Colin’s door to come out – Brian.)
Mark: (When Colin comes out looking dapper) Uhhhh… I gotta go. But you two stay here and talk. (Colin sits by an unshowered, probably stinky Sarah.)
Colin starts getting to know Sarah.
Sarah thinks to herself “Erm… Is this guy hitting on me?! No way. He’s way outta mah league.”
Close scene.

Open scene: Sarah & Colin start hanging out/making out. After first small kiss, Sarah leaves little hershey’s kisses on his car with a note “Your kisses are really sweet.” (Guuuuuuu I KNOW!!!)
Sarah slips Colin the tongue in the next kiss. Sarah then leaves one of those big hershey kisses on his car.
Colin doesn’t get it. The big kisses cease as Colin doesn’t think (still to this day) Sarah slipped him the tongue. Sarah is mortified (is she that bad of a kisser?!). Now when any kisses come about she gives a quick peck on the lips then turns away. Colin begins to think she’s over him. 
Close scene.

The First Ward / Yelp / Sarah Morgan Interview 2016

Open scene: Sarah thinks it’s time to have their DTR. She invites him in her apartment basement (which only had 6 ft. ceilings so Colin has to duck every time he comes in).
Sarah: Hey… if we were a book, what page would we be on? 
Colin: (Looks in Sarah’s eyes and says a bunch of things…) Is that OK?
Sarah: Ya! (Sarah got so nervous, she blacked out. Has no idea if they are together for another 2 months.) 
Close scene.

Open scene: Next DTR Colin brings up on April Fool’s Day.

(More wishy-washy and awkward stories.)

Open Scene: They get married!
Close scene.

Open Scene: They get pregnant! 
Close scene.

Open Scene: They have a Mister Baby (who is now also a client of Krystle’s.) 
Close scene.

Open Scene: Colin has busted the butt of 5 nice pants at weddings dancing together (including his own).  Sarah has lost 8 toenails from dancing together. 
Close scene.

5. One of our favorite reviews is from a mysterious guy named "Carl S." Can you introduce us? We want to interview him next. 

Carl. Man’s got wicked sweet writing style. Let’s coin the phrase: “Yelp Crush on fleek!” (Is that how you use ‘on fleek?’)