Truth be told, Krystle going platinum blonde the same day as the Total Eclipse was a Total Coincidence. But we saw those stars aligning and couldn't deny the cosmic fate of this epic transformation. There was a slight possibility that this whole thing could turn Krystle into a superhero, so we had to shoot for the moon.
Solar phenomena aside, we thought this would also be a good time to talk about the blonde ambition that is sweeping the nation. Everybody's trying to be a Targaryen, but do you have what it takes? You may just be crazy enough. Before you decide to take the platinum plunge, take a step back and read through our most frequently-asked questions about going blonde.
What is the best case scenario for going blonde?
Virgin, uncolored, untreated hair about the collar bone. Even a client with ideal hair won’t get there in one go. Best case is really just someone willing to put in the time.
What is the worst case scenario (i.e. basically impossible)?
Ultra-long hair that’s been colored multiple times and doesn’t want to lose any length. Especially with dark or red dye. Even if you haven’t colored your hair in a long time, it’s still in the hair and can affect the process.
Do different types of hair bleach differently?
Yes. It depends on hair texture, type, and background. Course hair is the most difficult.
How much time should a client expect for the total process?
8-9 hours if you want to be truly platinum and have the time to knock it out in one day. Usually that’s broken into multiple days, with a toner in between appointments so you're not walking around with baby chicken hair.
How does the process (specifically bleach and toner) work?
Bleaching exposes your natural underlying pigment, typically something very yellow. Toner counteracts that and brings cooler tones into your hair. Bleach doesn’t fade, but the toner will fade in a matter of weeks. However, with the right home maintenance, you can keep your hair from looking too warm until your next appointment.
How will this be priced?
With something like this, we charge by the hour not the process. Our stylists charge $80-100/hr.
How should the client prepare their hair before their appointment?
Do not show up with freshly-washed hair. The process of shampooing is abrasive, and bleach irritates the scalp enough already. Take some Advil if you have a low pain tolerance. Also, fun fact: the more stressed-out you are, the more likely your scalp will feel irritated (lots of blood pumping through your system). So take it easy, bring a good book, and have a glass of wine on us - but not if you have taken ibuprofen. Dr. James's orders.
Should a client expect to cut off a decent amount of hair due to damage?
Not necessarily, but being open to cutting is advisable. We do our best to preserve the condition of your hair, but sometimes that requires scissors.
How will their hair change in texture?
The hair starts to feel a little spongy. It gets rough and dry and loses some vitality. Bleach can make straight hair turn wavy and wavy hair turn straight, but it’ll be fuzzier regardless. Some clients with fine hair love getting a little extra body.
How will that affect styling + washing?
Your hair will take longer to dry. You’ll want to baby it. Expect your dry time to take quite a bit longer.
How often should a fresh blonde wash their hair?
Depends on your hair, but less often than they did before the process. The more you wash it, the more your tone will fade.
What products do you suggest for ideal maintenance?
Davines Alchemic Silver conditioner (to keep the yellow from creeping in). Nourishing Shampoo + Vegetarian Miracle Conditioner. Olaplex treatment.
Once desired color is achieved, when should a client schedule their follow-up appointments? Why is that?
If you are serious about maintaining super platinum, come in every 3-5 weeks. Even if you like a dark rooty look, it can create extra steps but requires the same amount of time.
What will a follow-up appointment consist of and how long will it last?
Depending on how dark your hair is and how frequently you come in, the process could be a simple root-touch up and toner. Certain circumstances may require a full double-process again. This would be less than the first appointment, but still 3-5 hours.
If you have more questions, don't hesitate to contact us. Each head of hair is different from the next, so schedule a consultation and talk it out with your stylist. Come with some ideas, but an open mind. Be realistic with reference photos - those Michelle Williams Louis Vuitton ads are heavily filtered. But by the power vested in TFW, we believe there's a blonde out there for everyone.
In case you need a second opinion, here are some great articles about the big, blonde truth:
Into The Gloss: My Double Process
Cosmopolitan: What It's Really Like to Go Platinum
Here's How to Go Platinum Blonde Without Destroying Your Hair